Presidential Advertising Run Amok

Presidential Advertising Run Amok

And now, a word about presidential advertising that has nothing to do with political campaigning. For the sales season surrounding Presidents’ Day, businesses invoke the images and words of Abraham Lincoln and George Washington in every imaginable way. And...

Summer Heat

Most retail promotions are geared toward specific dates — Father’s Day, Independence Day, and so forth — but there is another season with huge demand that is often under-marketed by retailers, product makers and small business owners — and that...

Everyone’s Irish: Sell the Green

St. Patrick’s Day is sometimes seen as a drunkard’s day, but visually this celebration is all about the green. If you’d like some of that green to be added to your coffers, use one of these inexpensive, quick-to-administer tips to market your...