Mixing Politics with Small Business

In turbulent political times, it’s tempting, as a small business owner or CEO, to bring your personal political views to the forefront in your business. But it’s often a bad idea. The only “right” approach is strategic — not reactionary....
Presidential Advertising Run Amok

Presidential Advertising Run Amok

And now, a word about presidential advertising that has nothing to do with political campaigning. For the sales season surrounding Presidents’ Day, businesses invoke the images and words of Abraham Lincoln and George Washington in every imaginable way. And...
10 Ways to Pay Higher Wages, Inspired by Dr. King

10 Ways to Pay Higher Wages, Inspired by Dr. King

What do higher wages have to do with Martin Luther King, Jr.? Martin Luther King, Jr., the Civil Rights leader our nation remembers officially on January 19 with a holiday and day of service was a gifted orator and a man who set high moral standards for both this...

Summer Heat

Most retail promotions are geared toward specific dates — Father’s Day, Independence Day, and so forth — but there is another season with huge demand that is often under-marketed by retailers, product makers and small business owners — and that...

Mother’s Day Giving

Looking for Mother’s Day gifts? You’ll find all of the spa, chocolate and wine recommendations elsewhere. Here, we’re talking about Mother’s Day for moms who own or run their own small businesses, or are the chief driver of a family business....

Everyone’s Irish: Sell the Green

St. Patrick’s Day is sometimes seen as a drunkard’s day, but visually this celebration is all about the green. If you’d like some of that green to be added to your coffers, use one of these inexpensive, quick-to-administer tips to market your...

How to love customers (they’re worth it!)

There’s an old, anonymous saying about friendship that we like to use as navigation with our customers: Someone is true to you if … … they stand in front of you when you need guidance … they stand beside you when you need a friend, and …...

Social Media Starting Points

It would be easy to think that between the time you begin to read this post, and the time you finish, another social media outlet will be born. They seem to spawn that fast. So where should you invest your time and resources? The best answer is also the obvious one:...

Blogging for Business

Blogging for business is akin to writing a newspaper column. It conveys a mix of information and opinion, and maintains popularity when it appeals first and foremost to its audience. So, the first step in establishing a worthwhile blog is to identify and understand...